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1 – 10 of 20Joeri Van den Bergh, Patrick De Pelsmacker and Ben Worsley
The purpose of this study is to identify segments in the Gen Z population (born between 1996 and 2010) in Europe, the USA and Australia, based on brand- and lifestyle-related…
Abstract
Purpose
The purpose of this study is to identify segments in the Gen Z population (born between 1996 and 2010) in Europe, the USA and Australia, based on brand- and lifestyle-related variables and perceptions about their online activities. This study explores how these segments differ and provide insights into cross-country similarities and differences.
Design/methodology/approach
An online survey was conducted with 4,304 participants, and cluster analysis and analysis of variance were used to identify and profile Gen Z segments in each of three geographical areas.
Findings
Five segments in Europe and four segments in the USA and in Australia were identified. Segments differ in terms of the importance they attach to exclusivity, inclusivity and sustainability of brands, how Gen Z members perceive money issues and stand in life and how they perceive their online activities. Similar segments are found in the three geographical areas.
Research limitations/implications
This study proposes a conceptual and analytical approach for exploring intra-cohort diversity. Future research can apply this approach to different generational cohorts and use it to study intra-cohort diversity in other parts of the world.
Practical implications
This study provides input for marketing practitioners to create better focused and more effective campaigns.
Originality/value
Cross-country generational cohort research is scarce, and especially intra-cohort diversity is under-researched. This study offers a deep and fine-grained insight into the diversity of the Gen Z cohort across three geographical areas, based on representative samples in these areas.
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Tanyatip Kharuhayothin and Ben Kerrane
This paper aims to explore the parental role in children’s food socialization. More specifically, it explores how the legacy of the past (i.e. experiences from the participant’s…
Abstract
Purpose
This paper aims to explore the parental role in children’s food socialization. More specifically, it explores how the legacy of the past (i.e. experiences from the participant’s own childhood) works to inform how parents, in turn, socialize their own children within the context of food, drawing on theories of consumer socialization, intergenerational influence and emotional reflexivity.
Design/methodology/approach
To seek further understanding of how temporal elements of intergenerational influence persist (through the lens of emotional reflexivity), the authors collected qualitative and interpretative data from 30 parents from the UK using a combination of existential–phenomenological interviews, photo-elicitation techniques and accompanied grocery shopping trips (observational interviews).
Findings
Through intergenerational reflexivity, parents are found to make a conscious effort to either “sustain” or “disregard” particular food practices learnt from the previous generation with their children (abandoning or mimicking the behaviours of their own parents within the context of food socialization). Factors contributing to the disregarding of food behaviours (new influencer, self-learning and resistance to parental power) emerge. A continuum of parents is identified, ranging from the “traditionalist” to “improver” and the “revisionist”.
Originality/value
By adopting a unique approach in exploring the dynamic of intergenerational influence through the lens of emotional reflexivity, this study highlights the importance of the parental role in socializing children about food, and how intergenerational reflexivity helps inform parental food socialization practices. The intergenerational reflexivity of parents is, thus, deemed to be crucial in the socialization process.
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Students' simplistic observations and uninspired solutions for social-ecological dilemmas were the motivation for this study. The purpose of this paper is to foster systemic…
Abstract
Purpose
Students' simplistic observations and uninspired solutions for social-ecological dilemmas were the motivation for this study. The purpose of this paper is to foster systemic thinking in students and study the role of the lecturers.
Design/methodology/approach
The research was designed as a self-study action-research (AR), which was carried out by the lecturers of an environmental citizenship course in a teachers' college. The paper describes three AR circuits, expressed in three stages of field mapping by students: group mapping at the beginning of the course, initial individual field mapping and field mapping prior to action design.
Findings
Analyzing the maps after each stage allowed for design modifications. The findings indicate that field mapping helped students better understand the complexity of a social-ecological system and their role within it. Lecturers were required to maintain a delicate balance between teaching and supporting the students' first-hand experience as environmental citizens.
Research limitations/implications
The study's conclusions are based on a case study and are therefore presented dialectically rather than as global generalizations.
Practical implications
Mapping the field of action can serve as a powerful tool in fostering a system approach to environmental citizenship in many educational settings.
Originality/value
The paper presents the use of Kurt Lewin's field theory for environmental education and for fostering environmental citizenship based on systemic and ecological thinking. The diversity of students' conceptualizations of the complexity of a social-ecological system, as revealed in this study, calls for further research of field-mapping as a teaching method.
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Hasnae Zerouaoui, Ali Idri and Omar El Alaoui
Hundreds of thousands of deaths each year in the world are caused by breast cancer (BC). An early-stage diagnosis of this disease can positively reduce the morbidity and mortality…
Abstract
Purpose
Hundreds of thousands of deaths each year in the world are caused by breast cancer (BC). An early-stage diagnosis of this disease can positively reduce the morbidity and mortality rate by helping to select the most appropriate treatment options, especially by using histological BC images for the diagnosis.
Design/methodology/approach
The present study proposes and evaluates a novel approach which consists of 24 deep hybrid heterogenous ensembles that combine the strength of seven deep learning techniques (DenseNet 201, Inception V3, VGG16, VGG19, Inception-ResNet-V3, MobileNet V2 and ResNet 50) for feature extraction and four well-known classifiers (multi-layer perceptron, support vector machines, K-nearest neighbors and decision tree) by means of hard and weighted voting combination methods for histological classification of BC medical image. Furthermore, the best deep hybrid heterogenous ensembles were compared to the deep stacked ensembles to determine the best strategy to design the deep ensemble methods. The empirical evaluations used four classification performance criteria (accuracy, sensitivity, precision and F1-score), fivefold cross-validation, Scott–Knott (SK) statistical test and Borda count voting method. All empirical evaluations were assessed using four performance measures, including accuracy, precision, recall and F1-score, and were over the histological BreakHis public dataset with four magnification factors (40×, 100×, 200× and 400×). SK statistical test and Borda count were also used to cluster the designed techniques and rank the techniques belonging to the best SK cluster, respectively.
Findings
Results showed that the deep hybrid heterogenous ensembles outperformed both their singles and the deep stacked ensembles and reached the accuracy values of 96.3, 95.6, 96.3 and 94 per cent across the four magnification factors 40×, 100×, 200× and 400×, respectively.
Originality/value
The proposed deep hybrid heterogenous ensembles can be applied for the BC diagnosis to assist pathologists in reducing the missed diagnoses and proposing adequate treatments for the patients.
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Shona M. Bettany and Ben Kerrane
Using the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of…
Abstract
Purpose
Using the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of children, parents and petstock, as they work through how animals become food within the boundaries of the family home. In doing so, the authors present an articulation of this process, deciphering the cultural biographies of petstock and leading to an understanding of the emergent array of child animal food-product preferences.
Design/methodology/approach
Data were collected from petstock-keeping parents through a mixture of ethnographic, in-depth interviewing and netnographic engagements in this qualitative, interpretive study; with parents offering experiential insights into animal meat and food-product socialization behaviours played out within the family environments.
Findings
The findings discuss the range of parental behaviours, motivations and activities vis-à-vis petstock, and their children’s responses, ranging from transgression to full compliance, in terms of eating home-raised animal food-products. The discussion illustrates that in the context of petstock, a precocious child food preference agency towards animal meat and food products is reported to emerge.
Research limitations/implications
This research has empirical and theoretical implications for the understanding of the development of child food preference agency vis-à-vis animal food products in the context of family petstock keeping.
Practical implications
The research has the potential to inform policy makers around child education and food in regard to how child food preferences emerge and can inform marketers developing food-based communications aimed at children and parents.
Originality/value
Two original contributions are presented: an analysis of the under-researched area of how children’s food preferences towards eating animal food products develop, taking a positive child food-choice agency perspective, and a novel extension of singularization theory, theorizing the radical transformation, from animal to food, encountered by children in the petstock context.
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Yanfeng Zhou, John Thøgersen, Yajing Ruan and Guang Huang
This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to…
Abstract
Purpose
This article aims to study the role of personal values as moderators of the antecedents of consumers' “green” buying intentions in the context of Chinese consumers' inclination to buy organic food.
Design/methodology/approach
Ordinary Chinese consumers (n=479) were intercepted and filled out a questionnaire outside upscale supermarkets in Guangzhou. Multigroup structural equation modeling was used to test hypotheses about personal values' moderating effect in the theory of planned behavior.
Findings
Self‐transcendence values moderate the relationship between two antecedents and behavioral intentions: the attitude towards buying organic food and perceived behavioral control. Both of these antecedents have a stronger impact on intentions among consumers with strong self‐transcendence values than among consumers with weak ones.
Research limitations/implications
The study is based on a single consumer survey collected from a convenience sample of consumers from one Chinese city. Hence, care needs to be exercised when making inferences about causality and representativeness.
Practical implications
Study results have direct implications for the marketing of organic food. As the food safety problem in China is getting more severe and environmental issues are increasing on the political and public agendas, the consumption of organic food is being increasingly advocated by both the government and food producers, as a healthy and environment‐friendly alternative, which also may contribute positively to the development of the economy.
Originality/value
This article extends the rare literature analyzing Chinese consumers' inclination to buy organic food. It also extends the understanding of the role of personal values as moderators of antecedents of consumers' buying intentions for “green” products.
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AS J. L. Hobbs shows so clearly in his recent book, the interest in local history is growing enormously at present. The universities, training colleges and schools, as well as the…
Abstract
AS J. L. Hobbs shows so clearly in his recent book, the interest in local history is growing enormously at present. The universities, training colleges and schools, as well as the institutions of further education, are all making more use of local studies—geographical, economic, social and historical—in their regular courses, in their advanced work, and in their publications.
Discusses the broad aims of the Leasehold Reform, Housing and UrbanDevelopment Bill 1993: collective enfranchisement, relevant premises,qualifying tenants, long lease, and leases…
Abstract
Discusses the broad aims of the Leasehold Reform, Housing and Urban Development Bill 1993: collective enfranchisement, relevant premises, qualifying tenants, long lease, and leases at a low rent. Examines enfranchisement procedures and the valuation aspects relevant to the Bill. Concludes that the Bill has caused considerable concern because its complexity appears to offer little benefit to anyone.
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At a recent inquest upon the body of a woman who was alleged to have died as the result of taking certain drugs for an improper purpose, one of the witnesses described himself as…
Abstract
At a recent inquest upon the body of a woman who was alleged to have died as the result of taking certain drugs for an improper purpose, one of the witnesses described himself as “an analyst and manufacturing chemist,” but when asked by the coroner what qualifications he had, he replied : “I have no qualifications whatever. What I know I learned from my father, who was a well‐known ‘F.C.S.’” Comment on the “F.C.S.” is needless.